It couldn’t have been a more beautiful spring day last Thursday at the penthouse at Milk Studios when J.Crew presented its fall 2010 collection to editors. The sun was shining, the wind was blowin, the Dark ‘N’ Stormys were flowin and there were lots of familiar faces in attendance.
It has just started to get warm in NYC and looking at autumn clothes took some concentration, but J.Crew really nailed it with this collection. As I studied the looks at the presentation I told a friend — this is how I would dress everyday if I wasn’t so distracted or lazy, or a combination of the two.
Since the event and clothes have been out there on the internets, I thought it would be fun to take a different sort of approach and give you a comprehensive wrap-up of what was shown and what was said. That way you will be prepared come late summer when the collection starts hitting stores.
What did the bloggers think?
GQ said: “Too many stellar items to list.”
Secret Forts said: “You just want to put the clothes on, and with this collection, go get lost in the woods like Nick Adams”
The Pursuit Aesthetic said: “[J.Crew has been] transformed what was used to be little more than a preppy mail order catalog into one of the definitive sources for menswear.”
Por Homme said: “The Fall 2010 lineup is a versatile one with everything from a wool blazer to a Levi’s denim jacket all the way to a pair of classic chinos.”
Inventory said: “The fall collection aims to put a slightly toned down take on a number of outwear staples and J.Crew classics.”
Just the facts:
Collaborators for AW10:
Wexler & Co.
Crescent Down Works
Saint James customized for J.Crew by Mister Freedom (launching in the summer)
Hits stores and catalogs:
The fall collection items land at stores in late July, with more coming in August. Everything shown above will be available at the Liquor Store and the Men’s shop on Broadway in Manhattan,beats by dre headphones sale, plus select stores throughout the U.S.
What about those catalogs?
In 2009, through its 14 editions, J.Crew distributed 36.4 million catalogs. That’s over 4 billion pages.
AW10 price range:
$30 to $1500. The most expensive item is the Belstaff Brad jacket.
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