Mystical Light Shows In The Skies The Magic Behind Auroras
Watching the video for Owl City"s 2010 hit number, "Vanilla twilight" on my Time Warner TV- I was mind blown; it compromised for the present day music videos with such a magnitude of emotion. The awe filled expressions of the cast including little kids and a dog; Shaquille O'Neal (The Shak) with his parting words of "take me with you"; The young couple in the end holding hands and Adam appearing with his grand piano inside a light house in between. I just loved it! But, what impressed me the most was when at the end the sky shows started. Wondering if it was graphics animated with computerized effects I found out that the aurora was actually filmed at a location in Pittsburgh. Not knowing much about auroras or aurorae (plural for aurora), I did some research. Here are some of the interesting facts that I found:
It is named after the Roman goddess Aurora who flies between the skies during twilight and sunrise. Not one of the well known Roman gods coach factory outlet, but she is the personification of dawn.
Auroras don"t only occur in the northern magnetic poles. They also frequent in Australia, New Zealand and other parts of the southern hemisphere. The scientific term for northern lights or the aurora effect in the northern hemisphere is "aurora borealis". In the southern magnetic pole, they are referred to as "aurora australis".
The earliest sighting of an Aurora was recorded in 1621, when it was given the scientific name by Pierre Gassendi.
When auroras appear they swirl slowly (like how gases move) and change color. This is because all of the magnetic and electrical forces react with one another in constantly shifting combinations. In fact Auroras were known as "dance of the spirits" in the past. They appear in large circles and only around what is called the auroral oval. The color is decided by certain factors based on how auroras work.
Here"s how an aurora is formed: Solar winds, that is, winds circulating in the sun"s environment cross the earth. These winds are caused by sun spots. Sunspots are dark areas of magnetic disturbance on the surface of the sun. It has been shown that during times of maximum sunspot activity, the sun ejects the greatest concentration of charged particles. And it is during this time of utmost solar activity that auroras are most likely to appear. Solar winds cross the earth"s magnetosphere. The magnetosphere has highly charged varying magnetic and electrical fields. The solar wind follows the magnetic lines of the magnetosphere and tunnels down towards the Earth"s atmosphere. The Earth"s atmosphere presents various gaseous particles that collide with the solar winds. When the particles of the Earth"s uppermost atmosphere collide with these heated winds, energy is exchanged. The gaseous atoms gain energy which is more than what is required. When this excessive energy is emitted coach factory outlet, auroras are produced.
Different atoms give off different colors of the spectrum when they are excited. It also depends on where the energy exchange takes place and how far away from the earth"s atmosphere is it happening. The two main gases that interact with the solar wind are oxygen and neon. When the electrons interact with oxygen atoms at a height of about 60 miles away from the Earth"s atmosphere produces a familiar green color. Whereas, oxygen atoms at an altitude of 200 miles away from us give a red color. Ionic Nitrogen produces the blue light up to 150miles and neutral Nitrogen gives off the red-puple and the rippled edges effect above 150 miles
There are many stories about sounds associated with auroras coach factory outlet, but there are no recordings of auroral sounds. Scientists can't agree on what would produce sounds during the aurora.
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2012年6月19日星期二
Paul Smith Outlet Cookware Has Been Unable To Determine
Paul Smith Outlet Cookware Has Been Unable To Determine
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Our Coach outlet sells all kinds of Coach Bags
Our Coach outlet sells all kinds of Coach Bags
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Coach Handbags OutletToby's attractive speech and toast was1
Coach Handbags OutletToby's attractive speech and toast was
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2012年6月18日星期一
Retail Therapy At Factory Outlet Prices1
Retail Therapy At Factory Outlet Prices
Direct from manufacturers, wholesale price and factory outlets are but a few of the taglines used to entice the masses into a shopping frenzy. As a canine can chase its tail for hours, the shopper happily traipses up and down the numerous aisles, loading his or her shopping cart to the brim and attempting to place just one more item atop the tottering pile. The notion of buying from a regular store is quickly gathering dust in the corner as the perception of many is that savings can be better enjoyed buying from the source. Although that generally works well with honesty coming from the horse mouth, many continue to flock where buying opportunities in macro dimensions present themselves.
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Direct from manufacturers, wholesale price and factory outlets are but a few of the taglines used to entice the masses into a shopping frenzy. As a canine can chase its tail for hours, the shopper happily traipses up and down the numerous aisles, loading his or her shopping cart to the brim and attempting to place just one more item atop the tottering pile. The notion of buying from a regular store is quickly gathering dust in the corner as the perception of many is that savings can be better enjoyed buying from the source. Although that generally works well with honesty coming from the horse mouth, many continue to flock where buying opportunities in macro dimensions present themselves.
It is justifiable to give credit where it is due. These large entities promise and do offer some dollar savings to their appreciative audiences who glean the shelves and stacks of clothes, shoes Coach Handbags, electrical appliances, household items, pet food and many more. As though locusts of biblical days, they descend and devour the goods, happily pushing overstuffed carts to their vehicles for a satisfying drive home. Online stores functioning as factory outlets happily serve their customers in a similar perspective as items dropped into online carts are sent on their way once the credit card approvals go through, free shipping included to sweeten the experience. Sparing the satisfied customer of a trip to and fro the store, shopping certainly does not get any easier.
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Coach Handbags - A Nice Accessory That Helps to Be With the Latest Trends2
Coach Handbags - A Nice Accessory That Helps to Be With the Latest Trends NBA Jerseys
Just put a glance round your self, and make an observation of your feelings, it will be much better if you do this in a shopping mall, where you can observe men as well as women. After observing this, remind your memory for years back, and compare them. I am not confusing you, but just explaining you with a practical example. This example will prove that there is a big difference of lifestyles, of today and years back. You will th difference.
Fashion is actually a part of our life, we can't imagine of living with fashion and style, and due to the same reason we accommodate ourselves with the new advancements and changes in fashion. Fashion is not limited to dresses, but its actually our whole lifestyle.
Coach is a leather product company, which is actually a part of the new fashion products, and its highly involved in female fashion design products like handbags, purses and leather coats. Coach products are available at Coach Factory Outlet Stores or you can access them online on internet at Coach Online Outlet Stores. At all Coach outlets you will find the most recent designs with guarantee of the standard and quality of the product. Online outlet stores offer Coach Outlet Coupons which are used to get special discount on the available products at outlet store. Most of customers are turned towards online shopping through online coach outlet stores, this helps them to same time NBA Jerseys, as they can browse through many stores in very short time, without wasting time on visiting outlet stores at shopping malls.
Now coming again to our discussion of fashion with coach handbags, according to a survey through females, more then 80% of female agree that they look more comfortable in having matching combinations, like dress, purse or handbag, and other necessary items. And this is true, because fashion is actually name of combination. Moreover combination must suite your personality, before purchasing any product keep in mind that the color of the product must match your personality, suppose, if you like to wear black, and you buy a red color purse then its not a suitable combination NBA Jerseys, but it will put a bad impression, right now if you purchase a black purse and use it with your favorite color as black, then it will eventually suite your combination. So if you are keen to look good, then always use a matching combination.Related：
Just put a glance round your self, and make an observation of your feelings, it will be much better if you do this in a shopping mall, where you can observe men as well as women. After observing this, remind your memory for years back, and compare them. I am not confusing you, but just explaining you with a practical example. This example will prove that there is a big difference of lifestyles, of today and years back. You will th difference.
Fashion is actually a part of our life, we can't imagine of living with fashion and style, and due to the same reason we accommodate ourselves with the new advancements and changes in fashion. Fashion is not limited to dresses, but its actually our whole lifestyle.
Coach is a leather product company, which is actually a part of the new fashion products, and its highly involved in female fashion design products like handbags, purses and leather coats. Coach products are available at Coach Factory Outlet Stores or you can access them online on internet at Coach Online Outlet Stores. At all Coach outlets you will find the most recent designs with guarantee of the standard and quality of the product. Online outlet stores offer Coach Outlet Coupons which are used to get special discount on the available products at outlet store. Most of customers are turned towards online shopping through online coach outlet stores, this helps them to same time NBA Jerseys, as they can browse through many stores in very short time, without wasting time on visiting outlet stores at shopping malls.
Now coming again to our discussion of fashion with coach handbags, according to a survey through females, more then 80% of female agree that they look more comfortable in having matching combinations, like dress, purse or handbag, and other necessary items. And this is true, because fashion is actually name of combination. Moreover combination must suite your personality, before purchasing any product keep in mind that the color of the product must match your personality, suppose, if you like to wear black, and you buy a red color purse then its not a suitable combination NBA Jerseys, but it will put a bad impression, right now if you purchase a black purse and use it with your favorite color as black, then it will eventually suite your combination. So if you are keen to look good, then always use a matching combination.Related：
The Four Questions That Can Help You Focus Your Advertising1
The Four Questions That Can Help You Focus Your Advertising
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.
Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.
After all, some say 85% of all advertising does not work. But when it does, it is pure magic. Lets see if his four questions are your magic wand.
The Mitchell Four Questions.
Question 1: Who is your best or prime prospect?
The surest way to put your new business in the bankruptcy court is to think everyone is going to beat a path to your door. They will not. You will have a small group of customers who will account for most of your bread and butter business. That is what is meant by the 80/20 principle. Eight percent of your business will most likely come from twenty percent of your customers. Start to think and plan with that key fact in mind. If you do not, you will not have a clue who is buying from you and the media folks will be all over you like buzzards on a dead water buffalo. Get to know that prime prospect like you know your best friend. Develop a mental picture of that prime prospect. When you do, you will focus your efforts at those folks most likely to keep you in business rather than making large donations to the ad of the week club.
To paraphrase President Abraham Lincoln, you can reach all of the people some of the time; some of the people all of the time; but you cannot reach all of the people, all of the time.
Not even the giant Wal-Mart attracts everyone but you can bet they know who their prime prospects are and aim most their approach, right at them.
So where do you start? How do you find out who is going to be that best or prime prospect?
Start at the same place your business idea started. Why in the world did you want to start your business in the first place? Who encouraged you to take that giant step? What did you plan to do different that would attract customers in the first place?
If you have competition, go shop them. Get copies of their advertising. See who they are trying to persuade to come use their products and services. Go to your local community college and university and offer to let their marketing students do a research project on your business. Do online surveys.
Heres another way to gather information. Create a drawing with a significant prize. Money. A trip. An I-pod. Something cool. If you have a store, do the contest in the store. Encourage everyone who comes through the door to fill out an entry. Do the survey twice a year.
We are looking for demographics in the survey. Demographics are numbers we can measure. How old is your prime prospect? Is the prime prospect female or male? Married or single? Does your prime prospect have a family? How much education? White collar or blue collar? White or minority? How wealthy? Is fitness important? Do they like pets? Member of a church? What is their favorite type of transportation? (Yes pickup drivers and different that Lexus drivers.) Do they drink? Smoke? Play sports? Choose questions that apply to your business and what you offer.
If you havent opened your doors, head for the chamber of commerce office and in some cities, your local newspaper. Both can and often do have lots of demographic information on your prime prospect group.
The federal government can be a big help, too. Check out your local Small Business Administration office or check their internet site, for documents that can be very valuable. Census track information is a good place to stick your nose for an afternoon, too. And, be sure to use your nose. Learjets have to be licensed. Learjet pilots have to take check rides. Learjet owners have to register their planes. All have the FAA in common. Do not forget those government agencies. You helped pay for them and in some cases, they are indeed willing and ready to help.
When you apply the answers to how many times the person needs your services--every day, once a week, once a month, once-in-a-lifetime--we start to get a picture of the size of the market. Clearly a small convenience store has a much different market than someone who plans to sell Learjets. The convenience stores my have 90% of its business coming from a radius of five miles while the jet company may have a market which is world-wide.
As you can see, all soon can be some. We are looking for focused marketing. Rather than take a shotgun approach to the marketplace, our aim is to take a rifle shot. We want to take a rifle shot and hit the bulls-eye rather than take a shotgun blast and blow the target away. Each time you can refine some information, you make it possible to define the prime prospect group. Yes, you will discover sub groups of prime prospects with special needs as you move along and that is GREAT! You can target those special prospect groups with targeted custom message aimed just at them using your PC. That is almost free advertising.
When you have good demographics Coach Outlet, you can ask the media folks how many of those specific prospects the media rep has in their audience. If they do not have any, you do not buy. Its that simple. So much for the donation part of your advertising budget.
Question 2: What is their problem?
People buy for a reason. Its important you discover the reason why they are willing to trade their hard earned money for what you have to sell. Here are my ten reasons why people buy something:
1. The nag factor.
If something needs to be fixed in a household it will go unfixed only as long as the fixer is willing to tolerate the nagging of the person demanding the fixing. If you offer the solution to the nagee or a suggestion to the nagger, chances are you will increase your business. An easy solution is more saleable than a pretty product. Sell the solution. Saturday mornings are filled with fix-it shows. Listen to them and see who is calling. Youll soon get the idea.
2. Acceptance and Entertainment.
If you are in the business of selling something interesting, and that can include the teaching of same, you are in a position to market relief from boredom. Promote what you have that is interesting and different and the information on how to do it and your response will improve. Make a trip to your business an entertaining event and you will profit handsomely. Get your prospects hands on something and you will have the upper hand on the sale. And do not forget to offer very high quality, cool, well done Tshirts. That is free advertising and a trendy solution. Just ask the Hard Rock Cafe.
3. Health.
No one wants to be sick, bald, fat, or look bad in Wranglers. In fashion or in the business of promoting health related products and services, the key thing to remember is the result. Its how you look and feel after you buy that counts. If you are in the business of selling health, sell the end result. Help your prime prospect get there. Also, set up a means of reward for your prime prospect.
If it is nothing more than a card that says We noticed how well you are doing... it will go a long way in reinforcing what your prime prospect is doing. And, if you include a coupon in the card, chances are very good it will be used.
4. Security.
A promise of how to make more money is a good way to get anyones attention. That also includes such things as creating value by using your product or service.
You can sell a product such as art or jewelry and make people look and feel good but you can be their top choice if you also have a good eye for value. That means you not only appeal to their taste but also to their pocket book. Build a reputation for helping folks create value with their purchase from you. If you sell paintings or collectable, and if your data base is up to snuff, you should be able to create mini newsletters to keep your clients informed what their favorite artist is doing...and selling. Each time you remind them that they have purchased something very special from you, you have reinforced their decision to buy from you and that will make it easier for them to buy more!
4. Adventure.
Life is an adventure, right? Are you in the business of selling one? People who offer tents should sell camping. People who offer campers should sell life on the road. People who offer back woods or outfitter trips should sell the outdoors. If you offer things to the adventurous, sell the adventure. Get good pictures and use them everywhere. Promote your expertise and share your expertise. Use teaching seminars to expand your market base. Teach the how to and your prime prospect will bring along the want to.
5. Security.
We all want to be safe and warm, even when dangling off the side of a mountain. We want to keep all of our money. We want safe transportation for our family. We want to make good investments that we can show off and enjoy. We all want to live healthy until one second before we die at 150. Anything that helps us do those things is likely to get attention. That is security. If you are in the business of offering products or services that focus on security, make sure you focus on security and how you do a better job of offering that than your competitors do. Do lie. Do.
6. Learning.
If you sell books, adventure, new technology Coach Outlet, sports equipment, art, you are in the teaching business. A very important part of your ability to succeed is your ability to convince others that you are indeed an expert in your field and worthy of attention. Create mini seminars for the new-bees in your field and teach them about the sizzle of your business and show them the variety of steaks.
When you teach people about what you offer, you are actually creating customers and a brag factor--that can create word of mouth advertising for you.
7. Clothing.
Clothing is worthy of special mention. We spend tons of money on it not because we need it so much as how we think we will look in it. If you are in the clothing business always remember it is the look. Sell the look and reinforce the look. Develop your public eye and when you see a customer you know in public and notice how good they look, send them a note. They will look at you as a result.
Use local models. No, they do not have to be skinny New York types to get attention. Pick models in groups. Use high school kids in a group shot. Use seniors in a group shot. Use working moms in a group shot. Use small kids in a group shot. The groups will soon get noticed. Nothing attracts attention like a picture--especially if it is a picture of people you may know. Reinforce your customers decision to buy from you. Use the faces of local or famous folks who have!
8. Food & Water.
It must be fresher, healthier, or cheaper to get attention. Sometimes just being there is also a big factor. If you cannot compete with the price places, you will have to offer more service. Share expertise. Create event marketing. What if the small grocer brought in a gourmet cook, partnered with a gourmet cookware outlet down the street, and offered cooking classes for free or a nominal fee? What if clips from those classes turned into commercials and print ads? Think attendance and sales would go up?
Do not be a bump on the log of complaint that the big guys are winning. Be the branch that bends in the wind but is always getting stronger. Look for opportunity!
9. Love, companionship, sex.
No one wants to be alone. Not one wants to live by themselves. We all want to laugh. We all want close friends. We all want a good lover. Package what you sell and take advantage of the opportunity to make people happier and your advertising will be more successful. Sell the solution. Take another look at what you sell. Is it something that will help someone expand their horizon? Is it something that will lead to involvement? Position it. Show the situation. Sell the solution.
10. Social involvement.
Back to the sizzle. Marketers use to say anything red will sell in Nebraska. That is because the Nebraska football team is a state religion. It brings people together for parties of all kind and creates the third largest city in the state when the football stadium fills. There are people in Nebraska who make all of their money in just the few short weeks around a college football season.
They sell sizzle. They sell being part of the big red. Can you be part of something big? Can you create something social? Can you create an event? Event marketing takes time but it can also involve some of your very best customers. Invite them to be part of your event. It will help your word of mouth advertising.
As you can see, when you approach advertising as an opportunity to solve a basic need, the opportunity has a different dimension. Different is often the key. Different creates interest. Interest creates customers. Develop your profiles, both demographic and psychographic, and then study what needs you can solve. Solve those problems with solutions that address some of the things we have just covered. Become the expert who offers an honest, valuable, fun solution and youll become rich.
3. What is your product or service?
Now that we have covered the 10 top needs list, what is your product or service. What are you really selling? Your product or service MUST solve a basic need o get your prospect to ACT!
Paint the success picture. Teach people how to use what you have to sell. Show them how their lives will improve. Make your idea logical and reasonable. Make it fun.
Solve a basic need and you will get attention. Make your solution an easy and fun one and you will get attention. Remember to be friendly in everything you do. Three of the most powerful words in marketing today are, after allWelcome to Wal-Mart.
4. How do you break the boredom barrier?
Before the Internet, the average American is exposed to 2,400 commercial messages a day. That total is growing because we are expanding our access to information and anytime that happens we expand our ability to advertise. That is capitalism and that is good.
The problem is mud. Too many messages turn into forgettable mud. In fact, 85 cents of every advertising dollar is wasted. That is a lot of money. You job is to improve those odds. If you do, the rewards are tremendous. So, you have to
Put the right message....
in front of the right audience...
at the right time.
Message. Timing. Audience. Always consider those three factors when you plan your advertising program. Never spend a dime until you have considered the opportunity when measured against message, timing, and audience. Demand information on the audience from anyone selling opportunity to you. If the media cannot tell you about their audience, they are the ones with the problem, not you.
Now, thanks to Jack Mitchell, you have the basics of a good advertising program.
1. Who is your best or prime prospect?
2. What is your their problem?
3. What is your product or service?
4. How do you break the boredom barrier?
It will not be long before Mr. Mitchells questions will turn you into an idea factory Coach Outlet! Good luck!Related：
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.
Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.
After all, some say 85% of all advertising does not work. But when it does, it is pure magic. Lets see if his four questions are your magic wand.
The Mitchell Four Questions.
Question 1: Who is your best or prime prospect?
The surest way to put your new business in the bankruptcy court is to think everyone is going to beat a path to your door. They will not. You will have a small group of customers who will account for most of your bread and butter business. That is what is meant by the 80/20 principle. Eight percent of your business will most likely come from twenty percent of your customers. Start to think and plan with that key fact in mind. If you do not, you will not have a clue who is buying from you and the media folks will be all over you like buzzards on a dead water buffalo. Get to know that prime prospect like you know your best friend. Develop a mental picture of that prime prospect. When you do, you will focus your efforts at those folks most likely to keep you in business rather than making large donations to the ad of the week club.
To paraphrase President Abraham Lincoln, you can reach all of the people some of the time; some of the people all of the time; but you cannot reach all of the people, all of the time.
Not even the giant Wal-Mart attracts everyone but you can bet they know who their prime prospects are and aim most their approach, right at them.
So where do you start? How do you find out who is going to be that best or prime prospect?
Start at the same place your business idea started. Why in the world did you want to start your business in the first place? Who encouraged you to take that giant step? What did you plan to do different that would attract customers in the first place?
If you have competition, go shop them. Get copies of their advertising. See who they are trying to persuade to come use their products and services. Go to your local community college and university and offer to let their marketing students do a research project on your business. Do online surveys.
Heres another way to gather information. Create a drawing with a significant prize. Money. A trip. An I-pod. Something cool. If you have a store, do the contest in the store. Encourage everyone who comes through the door to fill out an entry. Do the survey twice a year.
We are looking for demographics in the survey. Demographics are numbers we can measure. How old is your prime prospect? Is the prime prospect female or male? Married or single? Does your prime prospect have a family? How much education? White collar or blue collar? White or minority? How wealthy? Is fitness important? Do they like pets? Member of a church? What is their favorite type of transportation? (Yes pickup drivers and different that Lexus drivers.) Do they drink? Smoke? Play sports? Choose questions that apply to your business and what you offer.
If you havent opened your doors, head for the chamber of commerce office and in some cities, your local newspaper. Both can and often do have lots of demographic information on your prime prospect group.
The federal government can be a big help, too. Check out your local Small Business Administration office or check their internet site, for documents that can be very valuable. Census track information is a good place to stick your nose for an afternoon, too. And, be sure to use your nose. Learjets have to be licensed. Learjet pilots have to take check rides. Learjet owners have to register their planes. All have the FAA in common. Do not forget those government agencies. You helped pay for them and in some cases, they are indeed willing and ready to help.
When you apply the answers to how many times the person needs your services--every day, once a week, once a month, once-in-a-lifetime--we start to get a picture of the size of the market. Clearly a small convenience store has a much different market than someone who plans to sell Learjets. The convenience stores my have 90% of its business coming from a radius of five miles while the jet company may have a market which is world-wide.
As you can see, all soon can be some. We are looking for focused marketing. Rather than take a shotgun approach to the marketplace, our aim is to take a rifle shot. We want to take a rifle shot and hit the bulls-eye rather than take a shotgun blast and blow the target away. Each time you can refine some information, you make it possible to define the prime prospect group. Yes, you will discover sub groups of prime prospects with special needs as you move along and that is GREAT! You can target those special prospect groups with targeted custom message aimed just at them using your PC. That is almost free advertising.
When you have good demographics Coach Outlet, you can ask the media folks how many of those specific prospects the media rep has in their audience. If they do not have any, you do not buy. Its that simple. So much for the donation part of your advertising budget.
Question 2: What is their problem?
People buy for a reason. Its important you discover the reason why they are willing to trade their hard earned money for what you have to sell. Here are my ten reasons why people buy something:
1. The nag factor.
If something needs to be fixed in a household it will go unfixed only as long as the fixer is willing to tolerate the nagging of the person demanding the fixing. If you offer the solution to the nagee or a suggestion to the nagger, chances are you will increase your business. An easy solution is more saleable than a pretty product. Sell the solution. Saturday mornings are filled with fix-it shows. Listen to them and see who is calling. Youll soon get the idea.
2. Acceptance and Entertainment.
If you are in the business of selling something interesting, and that can include the teaching of same, you are in a position to market relief from boredom. Promote what you have that is interesting and different and the information on how to do it and your response will improve. Make a trip to your business an entertaining event and you will profit handsomely. Get your prospects hands on something and you will have the upper hand on the sale. And do not forget to offer very high quality, cool, well done Tshirts. That is free advertising and a trendy solution. Just ask the Hard Rock Cafe.
3. Health.
No one wants to be sick, bald, fat, or look bad in Wranglers. In fashion or in the business of promoting health related products and services, the key thing to remember is the result. Its how you look and feel after you buy that counts. If you are in the business of selling health, sell the end result. Help your prime prospect get there. Also, set up a means of reward for your prime prospect.
If it is nothing more than a card that says We noticed how well you are doing... it will go a long way in reinforcing what your prime prospect is doing. And, if you include a coupon in the card, chances are very good it will be used.
4. Security.
A promise of how to make more money is a good way to get anyones attention. That also includes such things as creating value by using your product or service.
You can sell a product such as art or jewelry and make people look and feel good but you can be their top choice if you also have a good eye for value. That means you not only appeal to their taste but also to their pocket book. Build a reputation for helping folks create value with their purchase from you. If you sell paintings or collectable, and if your data base is up to snuff, you should be able to create mini newsletters to keep your clients informed what their favorite artist is doing...and selling. Each time you remind them that they have purchased something very special from you, you have reinforced their decision to buy from you and that will make it easier for them to buy more!
4. Adventure.
Life is an adventure, right? Are you in the business of selling one? People who offer tents should sell camping. People who offer campers should sell life on the road. People who offer back woods or outfitter trips should sell the outdoors. If you offer things to the adventurous, sell the adventure. Get good pictures and use them everywhere. Promote your expertise and share your expertise. Use teaching seminars to expand your market base. Teach the how to and your prime prospect will bring along the want to.
5. Security.
We all want to be safe and warm, even when dangling off the side of a mountain. We want to keep all of our money. We want safe transportation for our family. We want to make good investments that we can show off and enjoy. We all want to live healthy until one second before we die at 150. Anything that helps us do those things is likely to get attention. That is security. If you are in the business of offering products or services that focus on security, make sure you focus on security and how you do a better job of offering that than your competitors do. Do lie. Do.
6. Learning.
If you sell books, adventure, new technology Coach Outlet, sports equipment, art, you are in the teaching business. A very important part of your ability to succeed is your ability to convince others that you are indeed an expert in your field and worthy of attention. Create mini seminars for the new-bees in your field and teach them about the sizzle of your business and show them the variety of steaks.
When you teach people about what you offer, you are actually creating customers and a brag factor--that can create word of mouth advertising for you.
7. Clothing.
Clothing is worthy of special mention. We spend tons of money on it not because we need it so much as how we think we will look in it. If you are in the clothing business always remember it is the look. Sell the look and reinforce the look. Develop your public eye and when you see a customer you know in public and notice how good they look, send them a note. They will look at you as a result.
Use local models. No, they do not have to be skinny New York types to get attention. Pick models in groups. Use high school kids in a group shot. Use seniors in a group shot. Use working moms in a group shot. Use small kids in a group shot. The groups will soon get noticed. Nothing attracts attention like a picture--especially if it is a picture of people you may know. Reinforce your customers decision to buy from you. Use the faces of local or famous folks who have!
8. Food & Water.
It must be fresher, healthier, or cheaper to get attention. Sometimes just being there is also a big factor. If you cannot compete with the price places, you will have to offer more service. Share expertise. Create event marketing. What if the small grocer brought in a gourmet cook, partnered with a gourmet cookware outlet down the street, and offered cooking classes for free or a nominal fee? What if clips from those classes turned into commercials and print ads? Think attendance and sales would go up?
Do not be a bump on the log of complaint that the big guys are winning. Be the branch that bends in the wind but is always getting stronger. Look for opportunity!
9. Love, companionship, sex.
No one wants to be alone. Not one wants to live by themselves. We all want to laugh. We all want close friends. We all want a good lover. Package what you sell and take advantage of the opportunity to make people happier and your advertising will be more successful. Sell the solution. Take another look at what you sell. Is it something that will help someone expand their horizon? Is it something that will lead to involvement? Position it. Show the situation. Sell the solution.
10. Social involvement.
Back to the sizzle. Marketers use to say anything red will sell in Nebraska. That is because the Nebraska football team is a state religion. It brings people together for parties of all kind and creates the third largest city in the state when the football stadium fills. There are people in Nebraska who make all of their money in just the few short weeks around a college football season.
They sell sizzle. They sell being part of the big red. Can you be part of something big? Can you create something social? Can you create an event? Event marketing takes time but it can also involve some of your very best customers. Invite them to be part of your event. It will help your word of mouth advertising.
As you can see, when you approach advertising as an opportunity to solve a basic need, the opportunity has a different dimension. Different is often the key. Different creates interest. Interest creates customers. Develop your profiles, both demographic and psychographic, and then study what needs you can solve. Solve those problems with solutions that address some of the things we have just covered. Become the expert who offers an honest, valuable, fun solution and youll become rich.
3. What is your product or service?
Now that we have covered the 10 top needs list, what is your product or service. What are you really selling? Your product or service MUST solve a basic need o get your prospect to ACT!
Paint the success picture. Teach people how to use what you have to sell. Show them how their lives will improve. Make your idea logical and reasonable. Make it fun.
Solve a basic need and you will get attention. Make your solution an easy and fun one and you will get attention. Remember to be friendly in everything you do. Three of the most powerful words in marketing today are, after allWelcome to Wal-Mart.
4. How do you break the boredom barrier?
Before the Internet, the average American is exposed to 2,400 commercial messages a day. That total is growing because we are expanding our access to information and anytime that happens we expand our ability to advertise. That is capitalism and that is good.
The problem is mud. Too many messages turn into forgettable mud. In fact, 85 cents of every advertising dollar is wasted. That is a lot of money. You job is to improve those odds. If you do, the rewards are tremendous. So, you have to
Put the right message....
in front of the right audience...
at the right time.
Message. Timing. Audience. Always consider those three factors when you plan your advertising program. Never spend a dime until you have considered the opportunity when measured against message, timing, and audience. Demand information on the audience from anyone selling opportunity to you. If the media cannot tell you about their audience, they are the ones with the problem, not you.
Now, thanks to Jack Mitchell, you have the basics of a good advertising program.
1. Who is your best or prime prospect?
2. What is your their problem?
3. What is your product or service?
4. How do you break the boredom barrier?
It will not be long before Mr. Mitchells questions will turn you into an idea factory Coach Outlet! Good luck!Related：
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